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Meet the
Couturier
Alyssa de Guzman
The Creative Spark
My journey into couture began long before I touched a needle. As a child, I spent hours designing dresses for my paper dolls, a foreshadowing of the atelier I lead today. But as I grew older, I followed the expected path. I went to Assumption College and finished my degree in Advertising. Surrounded by an environment of high-end taste, my innate drive to create refused to fade. With no formal training, I sat at my grandmother’s sewing machine and created my very first dress for a friend's 18th birthday. I fell in love with the craft so deeply that I enrolled in Slim’s Fashion and Arts School, purely for the joy of it. I attended college classes in the morning, and while still in my uniform, spent my afternoons studying the rigorous discipline of garment construction.

The Choice
After graduation, I faced a crossroads: step into the guaranteed corporate world everyone expected of me, or take a risk on an unpredictable and demanding craft.
I chose the craft. With just PHP 12,000 in my bank account, I launched my eponymous brand. I chose the grueling architecture of pattern drafting, hand-sewing, and late nights over a stable desk job. I realized I couldn't compromise my vision to fit into a standard mold. I refined my technique working under an established couture house and hustling as an assistant stylist for celebrities, dedicating myself to absolute technical mastery.

The Birth of the Private Atelier
My journey took me from commuting to my clients' homes, to an office in Magallanes, to a necessary pivot during the global pandemic. When the world paused, I realized that luxury needed to be more intimate. I transitioned to a Private Home-Service Atelier, bringing the complete designer experience directly to the sanctuaries of my clients across Metro Manila, Laguna, and Cavite.
Couturier's Promise
I rejected the "standard" path so that my clients wear a personalized art.
As a couturier, I meticulously oversee every digital concept, every toile, and every hand-stitched bead. You want a piece of art that is crafted for your style, your silhouette and your personality. So, I will ensure that every part of the process is crafted for you.
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